AdWords Basics
Dominic Sergi

How To Advertise on Google: A Beginners Guide For Australian Businesses

If you have a business, you already know how important advertising is. Today’s online world means more and more of your advertising dollars are going to be dedicated to digital marketing. If you’re just getting started, you may be surprised at how the advertising world has changed. Advertising online doesn’t have to be intimidating, though.

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AdWords Basics
Karen Limquiaco

Why Isn’t Your Google Shopping Campaign Working? It’s Probably Due to One of These Issues

You’ve read the articles. You’ve done the work—and now you aren’t seeing the results you expected. Do you find yourself wondering, “Why isn’t my Google Shopping working or performing well?” If you’ve noticed your Google Shopping campaign isn’t working, you probably have questions—and need answers. In this article, we’ll look at some of the common

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AdWords Basics
Michael Costin

What Is A Landing Page? Here’s Why Australian Businesses NEED Them

Just getting your feet wet with digital advertising? You’re probably coming across the term “landing page” quite a bit. Are you thinking, “What is a landing page?” Don’t know if you really need one or what they entail? You’ve come to the right place. In this article, we’ll learn about landing pages, their purpose, and

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Digital Marketing
Dominic Sergi

The Ultimate Guide to Retargeting Ads for Australian Businesses

Imagine leaving your local Woolworths store with an empty basket and the next place you visit has an ad for all the goods you just looked at. Or you filled in a loyalty card form and you suddenly notice that the company is advertising at all the popular places you go shopping. That’s basically retargeting

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