If you have a Google Shopping campaign, you know how important the Google Shopping feed is to that campaign’s success. You may get caught up in your text and overall presentation. If you aren’t communicating that well through your Google Shopping feed, though, there’s a possibility your campaign won’t be seen. In this article, we’ll
Video content is invaluable. You’ve seen how a viral video can make—or break—a company. Creating valuable video content is only the beginning, though. If you don’t have a real plan in place for advertising, even high-quality material won’t get you the results you deserve. A marketing strategy for your video content may be what you
Online advertising funnels can make a big difference when it comes to the success of your advertising campaign. If you’re only getting started with online advertising, you may not know where to begin—or even what an online advertising funnel is. Don’t worry—we’ll go over all of it here in this article. Armed with the information
You’ve invested the time and energy into your Google AdWords campaign. You’ve double checked your work and everything is as it should be. Still not getting the results you want? Having trouble getting the traction your campaign deserves? It’s not always easy to get your foot in the door, but using Google Display Networks can
Have a business here in Australia? If you do, you’ve probably put together a great advertising plan. If you haven’t yet included Facebook in that advertising plan you may want to reconsider your strategy. Here’s why Australian businesses should be advertising on Facebook. 1. Your Audience Is Huge Most people you know use Facebook.
Choosing the best web banner sizes can be an important part of optimising your ads on the Google Display Network. Banner images are not all created equal; some of them aren’t going to give you the best return for your dollar. To make the most of your marketing budget, you’re going to want to know