Tutorials
Michael Costin

What Is A Marketing Funnel?

This video is a little more on the theory side of things and takes a look at what a marketing funnel is and why it should be applied in your online marketing campaigns. [embedyt] https://www.youtube.com/watch?v=gM64UBO3-aI[/embedyt]   Video Transcription [00:00:01] If you’ve read a book a marketing or business or done any sort of a course

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AdWords Basics
Michael Costin

What is a Good Click-Through Rate for Google AdWords?

Running pay-per-click (PPC) campaigns through Google AdWords can boost traffic to your website, but how can you tell if your ads are performing well enough to be worth the investment? You need to understand how click-through rate (CTR) works. Gauging success through CTR differs from other metrics because what seems like a low number may

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Tutorials
Michael Costin

How To Use AdWords Shared Negative Keyword Lists

Today we show you how to save time with your negative keywords by using the Shared Library feature in AdWords. [embedyt] https://www.youtube.com/watch?v=w7RYmX6hwzc[/embedyt] Video Transcription [00:00:00] Hi guys. Michael from PPC Pro here and today we’re going to take a look at shared negative keyword lists. This is a great feature in AdWords which makes it

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Tutorials
Michael Costin

How To Save Money On AdWords… Right Now

We show you 9 areas you can improve in your AdWords account to save money right now. [embedyt] https://www.youtube.com/watch?v=ViAg4mFiBQU[/embedyt] Video Transcription [00:00:02] Yes saving money on AdWords…. it’s fantastic. And I’m going to teach you how to do it. Let’s go. [00:00:13] The first way to save money on AdWords is to make sure you

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Tutorials
Michael Costin

How To Track Analytics Goals As AdWords Conversions

If you’re already tracking goals in Analytics it’s really easy to import them straight into AdWords as conversions. In fact, this is our preferred way to track conversions in AdWords. This video shows you how to do it. [embedyt] https://www.youtube.com/watch?v=L4Gkr_NeQXQ[/embedyt] Video Transcription [00:00:07] If you’re running Adwords campaigns to drive revenue, generate leads, you need

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