If you have a business, you already know how important advertising is. Today’s online world means more and more of your advertising dollars are going to be dedicated to digital marketing. If you’re just getting started, you may be surprised at how the advertising world has changed. Advertising online doesn’t have to be intimidating, though.
Have you spent the time setting up Google AdWords? You’ve probably heard that others have found great success with an AdWords campaign. And, you thought you would find equal results when you rolled out a campaign of your own. So, why isn’t Google Ads working for you? Did you publish your campaign and wait patiently
You’ve read the articles. You’ve done the work—and now you aren’t seeing the results you expected. Do you find yourself wondering, “Why isn’t my Google Shopping working or performing well?” If you’ve noticed your Google Shopping campaign isn’t working, you probably have questions—and need answers. In this article, we’ll look at some of the common
Just getting your feet wet with digital advertising? You’re probably coming across the term “landing page” quite a bit. Are you thinking, “What is a landing page?” Don’t know if you really need one or what they entail? You’ve come to the right place. In this article, we’ll learn about landing pages, their purpose, and
Imagine leaving your local Woolworths store with an empty basket and the next place you visit has an ad for all the goods you just looked at. Or you filled in a loyalty card form and you suddenly notice that the company is advertising at all the popular places you go shopping. That’s basically retargeting
Many online marketers would argue that the return on ad spend, or ROAS, is one of the most important metrics for online advertising. It basically answers that important question “If I spend x amount of money on a campaign, how much will I get back?” If a marketing campaign isn’t providing the profit you