Client Results
Michael Costin

AdWords Management Results in August 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights

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Case Studies
Michael Costin

Behind the Scenes: A Cosmetic Dentist Generating 200+ Leads Per Month

When someone needs cosmetic dentistry this fact is unavoidable: They’re going to be laying down many thousands of dollars for the service. So if you’re a dentist… winning new customers in this space is valuable. Like most markets where customers are spending big, the AdWords space for cosmetic dentists is extremely competitive. So… if we

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AdWords Basics
Michael Costin

Guide to URL Tracking in Google Analytics

Are your email marketing campaigns working? You might be getting a high number of clicks, but clicks without conversions signal potential problems with either your email messages or the landing pages to which you’re sending visitors. Even with in-depth analytics, it’s hard to tell where the disconnect between interest and follow-through happens. URL tracking demystifies

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Tutorials
Michael Costin

What Is A Marketing Funnel?

This video is a little more on the theory side of things and takes a look at what a marketing funnel is and why it should be applied in your online marketing campaigns. [embedyt] https://www.youtube.com/watch?v=gM64UBO3-aI[/embedyt]   Video Transcription [00:00:01] If you’ve read a book a marketing or business or done any sort of a course

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AdWords Basics
Michael Costin

What is a Good Click-Through Rate for Google AdWords?

Running pay-per-click (PPC) campaigns through Google AdWords can boost traffic to your website, but how can you tell if your ads are performing well enough to be worth the investment? You need to understand how click-through rate (CTR) works. Gauging success through CTR differs from other metrics because what seems like a low number may

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