Tutorials
Michael Costin

How To Use AdWords Shared Negative Keyword Lists

Today we show you how to save time with your negative keywords by using the Shared Library feature in AdWords. [embedyt] https://www.youtube.com/watch?v=w7RYmX6hwzc[/embedyt] Video Transcription [00:00:00] Hi guys. Michael from PPC Pro here and today we’re going to take a look at shared negative keyword lists. This is a great feature in AdWords which makes it

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Tutorials
Michael Costin

How To Save Money On AdWords… Right Now

We show you 9 areas you can improve in your AdWords account to save money right now. [embedyt] https://www.youtube.com/watch?v=ViAg4mFiBQU[/embedyt] Video Transcription [00:00:02] Yes saving money on AdWords…. it’s fantastic. And I’m going to teach you how to do it. Let’s go. [00:00:13] The first way to save money on AdWords is to make sure you

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Tutorials
Michael Costin

How To Track Analytics Goals As AdWords Conversions

If you’re already tracking goals in Analytics it’s really easy to import them straight into AdWords as conversions. In fact, this is our preferred way to track conversions in AdWords. This video shows you how to do it. [embedyt] https://www.youtube.com/watch?v=L4Gkr_NeQXQ[/embedyt] Video Transcription [00:00:07] If you’re running Adwords campaigns to drive revenue, generate leads, you need

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Client Results
Michael Costin

AdWords Management Results in July 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights

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AdWords Basics
Michael Costin

A Beginner’s Guide to Google AdWords Quality Score

When done right, pay-per-click (PPC) campaigns have the potential to increase conversions and boost profits. The top three paid ad spots on Google’s search results pages receive 46 percent of the clicks, so you want to be sure your ads are showing up where they belong. There’s a lot involved in crafting the perfect ad. You

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Tutorials
Michael Costin

Understanding AdWords Keyword Match Types

Understanding and using the right keyword match types can make or break your AdWords campaigns. This video takes a look at the four match types and explains when (and when not) to use each of them. [embedyt] https://www.youtube.com/watch?v=L4Gkr_NeQXQ[/embedyt] Video Transcription [00:00:11] That was the epic intro because this is epic stuff. Keyword match types. This

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