Digital Marketing
Michael Costin

Facebook vs AdWords: What’s Right for Your Business?

Running a business? If so, you know there’s no escaping the need for advertising. You also probably know there’s some truth to that old “spend money to make money” saying. Spending money on marketing and advertising is inevitable. The real question becomes where should you spend that money. In this article, we’ll take a look

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Client Results
Michael Costin

AdWords Management Results in July 2018

Time for another monthly update of the top results our clients have received in the past month. These results are what you can expect when your campaign is given the attention it deserves every month. Skip Bin Hire – NSW – 32% Conversion Rate at a $22 cost per lead   Analysis The screenshot above

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News
Michael Costin

Google Doubles AdWords Budgets

In an attempt to make AdWords more “flexible,” Google just gave itself the ability to double your daily advertising budgets as they see fit… Yep, that is a huge, shocking change and one that certainly caught most PPC professionals off guard. What is Google’s justification, and how are advertisers reacting? More importantly, what does it

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AdWords Basics
Michael Costin

The Beginner’s Guide To Setting Up An AdWords Account

One of the most effective tools in your marketing arsenal is a Google AdWords account. This might seem like an oversimplification, but it’s the truth. A targeted, thoughtful AdWords campaign can net your business double- and even triple-digit return on investment percentages. The catch here is that you have to actually take the time to

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Client Results
Michael Costin

AdWords Management Results in August 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights

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