Client Results
Michael Costin

AdWords Management Results in July 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights

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AdWords Basics
Michael Costin

A Beginner’s Guide to Google AdWords Quality Score

When done right, pay-per-click (PPC) campaigns have the potential to increase conversions and boost profits. The top three paid ad spots on Google’s search results pages receive 46 percent of the clicks, so you want to be sure your ads are showing up where they belong. There’s a lot involved in crafting the perfect ad. You

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Tutorials
Michael Costin

Understanding AdWords Keyword Match Types

Understanding and using the right keyword match types can make or break your AdWords campaigns. This video takes a look at the four match types and explains when (and when not) to use each of them. [embedyt] https://www.youtube.com/watch?v=L4Gkr_NeQXQ[/embedyt] Video Transcription [00:00:11] That was the epic intro because this is epic stuff. Keyword match types. This

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Tutorials
Michael Costin

How To Find & Use Negative Keywords in Google AdWords

Let’s take a look at how to use the Search Terms report in Google AdWords to identify wasteful keywords that should be added in as Negative Keywords. [embedyt] https://www.youtube.com/watch?v=rzIEbxVPot8[/embedyt] Video Transcription [00:00:06] All right. Negative keywords. This client is a conveyancer. They have campaigns running for all sorts of different search terms and locations that

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Client Results
Michael Costin

AdWords Management Results in June 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights

Read More »
AdWords Basics
Michael Costin

AdWords Keyword Match Types: What They Are and How to Use Them

Creating a campaign on Google AdWords isn’t easy. You’ll need to choose keywords, write the text of your ads, create landing pages and perform constant optimisation to ensure that your conversion rates remain high. If your campaign is successful, you’ll enjoy a steady stream of new customers. If you make the wrong decisions, though, your

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