In an attempt to make AdWords more “flexible,” Google just gave itself the ability to double your daily advertising budgets as they see fit… Yep, that is a huge, shocking change and one that certainly caught most PPC professionals off guard. What is Google’s justification, and how are advertisers reacting? More importantly, what does it
One of the most effective tools in your marketing arsenal is a Google AdWords account. This might seem like an oversimplification, but it’s the truth. A targeted, thoughtful AdWords campaign can net your business double- and even triple-digit return on investment percentages. The catch here is that you have to actually take the time to
We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights
When someone needs cosmetic dentistry this fact is unavoidable: They’re going to be laying down many thousands of dollars for the service. So if you’re a dentist… winning new customers in this space is valuable. Like most markets where customers are spending big, the AdWords space for cosmetic dentists is extremely competitive. So… if we
Are your email marketing campaigns working? You might be getting a high number of clicks, but clicks without conversions signal potential problems with either your email messages or the landing pages to which you’re sending visitors. Even with in-depth analytics, it’s hard to tell where the disconnect between interest and follow-through happens. URL tracking demystifies
Want to see something impressive? Spend $1 on Google clicks. Earn $25 in revenue. Crazy right? Yep. We’re half expecting a crack squad from the Australian Mint to kick our door in to accuse us of printing money. Because that’s pretty much exactly what this Google Shopping campaign is doing for our client. Printing Money.