AdWords Basics
Michael Costin

The Beginner’s Guide To Setting Up An AdWords Account

One of the most effective tools in your marketing arsenal is a Google AdWords account. This might seem like an oversimplification, but it’s the truth. A targeted, thoughtful AdWords campaign can net your business double- and even triple-digit return on investment percentages. The catch here is that you have to actually take the time to

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Client Results
Michael Costin

AdWords Management Results in August 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights

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Case Studies
Michael Costin

Behind the Scenes: A Cosmetic Dentist Generating 200+ Leads Per Month

When someone needs cosmetic dentistry this fact is unavoidable: They’re going to be laying down many thousands of dollars for the service. So if you’re a dentist… winning new customers in this space is valuable. Like most markets where customers are spending big, the AdWords space for cosmetic dentists is extremely competitive. So… if we

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AdWords Basics
Michael Costin

Guide to URL Tracking in Google Analytics

Are your email marketing campaigns working? You might be getting a high number of clicks, but clicks without conversions signal potential problems with either your email messages or the landing pages to which you’re sending visitors. Even with in-depth analytics, it’s hard to tell where the disconnect between interest and follow-through happens. URL tracking demystifies

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Tutorials
Michael Costin

What Is A Marketing Funnel?

This video is a little more on the theory side of things and takes a look at what a marketing funnel is and why it should be applied in your online marketing campaigns. [embedyt] https://www.youtube.com/watch?v=gM64UBO3-aI[/embedyt]   Video Transcription [00:00:01] If you’ve read a book a marketing or business or done any sort of a course

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