Time for another monthly update of the top results our clients have received in the past month. These results are what you can expect when your campaign is given the attention it deserves every month. Skip Bin Hire – NSW – 32% Conversion Rate at a $22 cost per lead Analysis The screenshot above …
In an attempt to make AdWords more “flexible,” Google just gave itself the ability to double your daily advertising budgets as they see fit… Yep, that is a huge, shocking change and one that certainly caught most PPC professionals off guard. What is Google’s justification, and how are advertisers reacting? More importantly, what does it …
One of the most effective tools in your marketing arsenal is a Google AdWords account. This might seem like an oversimplification, but it’s the truth. A targeted, thoughtful AdWords campaign can net your business double- and even triple-digit return on investment percentages. The catch here is that you have to actually take the time to …
The Beginner’s Guide To Setting Up An AdWords AccountRead More »
We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights …
When someone needs cosmetic dentistry this fact is unavoidable: They’re going to be laying down many thousands of dollars for the service. So if you’re a dentist… winning new customers in this space is valuable. Like most markets where customers are spending big, the AdWords space for cosmetic dentists is extremely competitive. So… if we …
Behind the Scenes: A Cosmetic Dentist Generating 200+ Leads Per MonthRead More »
Are your email marketing campaigns working? You might be getting a high number of clicks, but clicks without conversions signal potential problems with either your email messages or the landing pages to which you’re sending visitors. Even with in-depth analytics, it’s hard to tell where the disconnect between interest and follow-through happens. URL tracking demystifies …
Want to see something impressive? Spend $1 on Google clicks. Earn $25 in revenue. Crazy right? Yep. We’re half expecting a crack squad from the Australian Mint to kick our door in to accuse us of printing money. Because that’s pretty much exactly what this Google Shopping campaign is doing for our client. Printing Money. …
Behind the Scenes: A Google Shopping Campaign Earning $25 for Every $1 Spent On AdsRead More »
This video is a little more on the theory side of things and takes a look at what a marketing funnel is and why it should be applied in your online marketing campaigns. [embedyt] https://www.youtube.com/watch?v=gM64UBO3-aI[/embedyt] Video Transcription [00:00:01] If you’ve read a book a marketing or business or done any sort of a course …
Running pay-per-click (PPC) campaigns through Google AdWords can boost traffic to your website, but how can you tell if your ads are performing well enough to be worth the investment? You need to understand how click-through rate (CTR) works. Gauging success through CTR differs from other metrics because what seems like a low number may …
What is a Good Click-Through Rate for Google AdWords?Read More »
Today we show you how to save time with your negative keywords by using the Shared Library feature in AdWords. [embedyt] https://www.youtube.com/watch?v=w7RYmX6hwzc[/embedyt] Video Transcription [00:00:00] Hi guys. Michael from PPC Pro here and today we’re going to take a look at shared negative keyword lists. This is a great feature in AdWords which makes it …
