Michael Costin

Michael is a co-founder and director at Local Digital, the parent agency behind PPC Pro. He has 10 years digital marketing experience and gets seriously excited about Google search results... kinda weird, yes, but it also means he knows a fair bit, and you can read some of it on this blog.

How to Set up a Google Shopping Feed That Scores Huge Visibility in the Search Results

If you have a Google Shopping campaign, you know how important the Google Shopping feed is to that campaign’s success. You may get caught up in your text and overall presentation. If you aren’t communicating that well through your Google Shopping feed, though, there’s a possibility your campaign won’t be seen. In this article, we’ll …

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Google Doubles AdWords Budgets

In an attempt to make AdWords more “flexible,” Google just gave itself the ability to double your daily advertising budgets as they see fit… Yep, that is a huge, shocking change and one that certainly caught most PPC professionals off guard. What is Google’s justification, and how are advertisers reacting? More importantly, what does it …

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