Michael Costin

Michael is a co-founder and director at Local Digital, the parent agency behind PPC Pro. He has 10 years digital marketing experience and gets seriously excited about Google search results... kinda weird, yes, but it also means he knows a fair bit, and you can read some of it on this blog.

How to Set up a Google Shopping Feed That Scores Huge Visibility in the Search Results

If you have a Google Shopping campaign, you know how important the Google Shopping feed is to that campaign’s success. You may get caught up in your text and overall presentation. If you aren’t communicating that well through your Google Shopping feed, though, there’s a possibility your campaign won’t be seen. In this article, we’ll …

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The Top 10 Google Ads Display Banner Sizes Australian Businesses Need to Use in 2019

Choosing the best web banner sizes can be an important part of optimising your ads on the Google Display Network. Banner images are not all created equal; some of them aren’t going to give you the best return for your dollar. To make the most of your marketing budget, you’re going to want to know …

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What Is A Landing Page? Here’s Why Australian Businesses NEED Them

Just getting your feet wet with digital advertising? You’re probably coming across the term “landing page” quite a bit. Are you thinking, “What is a landing page?” Don’t know if you really need one or what they entail? You’ve come to the right place. In this article, we’ll learn about landing pages, their purpose, and …

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What Is ROAS? The Complete Guide to Using Return on Ad Spend

  Many online marketers would argue that the return on ad spend, or ROAS, is one of the most important metrics for online advertising. It basically answers that important question “If I spend x amount of money on a campaign, how much will I get back?” If a marketing campaign isn’t providing the profit you …

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Facebook vs AdWords: What’s Right for Your Business?

Running a business? If so, you know there’s no escaping the need for advertising. You also probably know there’s some truth to that old “spend money to make money” saying. Spending money on marketing and advertising is inevitable. The real question becomes where should you spend that money. In this article, we’ll take a look …

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What is SEM? Search Engine Marketing Explained for Australian Businesses

Does your SEO not seem to be working, or not producing fast enough results? Maybe your site is languishing on the second page of search engine results pages (SERPs). Or worse still, it’s not even ranking on the first three or four pages. Internet marketing experts often joke you could hide a dead body on …

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AdWords Management Results in July 2018

Time for another monthly update of the top results our clients have received in the past month. These results are what you can expect when your campaign is given the attention it deserves every month. Skip Bin Hire – NSW – 32% Conversion Rate at a $22 cost per lead   Analysis The screenshot above …

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Google Doubles AdWords Budgets

In an attempt to make AdWords more “flexible,” Google just gave itself the ability to double your daily advertising budgets as they see fit… Yep, that is a huge, shocking change and one that certainly caught most PPC professionals off guard. What is Google’s justification, and how are advertisers reacting? More importantly, what does it …

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The Beginner’s Guide To Setting Up An AdWords Account

One of the most effective tools in your marketing arsenal is a Google AdWords account. This might seem like an oversimplification, but it’s the truth. A targeted, thoughtful AdWords campaign can net your business double- and even triple-digit return on investment percentages. The catch here is that you have to actually take the time to …

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AdWords Management Results in August 2017

We’re in the trenches in AdWords every day, driving leads and sales online for a range of clients. And we’re happy to share the results. We work on campaigns for all sorts, from removalists, eCommerce stores, plumbers, lawyers to electricians and dentists just to name a few. Each month, we’ll post some of the highlights …

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