Michael Costin

Michael is a co-founder and director at Local Digital, the parent agency behind PPC Pro. He has 10 years digital marketing experience and gets seriously excited about Google search results... kinda weird, yes, but it also means he knows a fair bit, and you can read some of it on this blog.

How To Find & Use Negative Keywords in Google AdWords

Let’s take a look at how to use the Search Terms report in Google AdWords to identify wasteful keywords that should be added in as Negative Keywords. [embedyt] https://www.youtube.com/watch?v=rzIEbxVPot8[/embedyt] Video Transcription [00:00:06] All right. Negative keywords. This client is a conveyancer. They have campaigns running for all sorts of different search terms and locations that …

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