Are your Google Ads making or costing you money?

Find out for sure with our simple to use return on ad spend calculator. Enter a few numbers and we’ll show you if your campaign is working properly.
All information you enter is anonymous, secure and not stored on our server.

Calculate Your ROAS

Enter your monthly Google Ad Spend and the Revenue that you generate from the Ad Spend into the calculator. This will tell you the gross revenue you returned as a percentage against your spend. If you know what your profit margin is you can also enter that in the ‘calculate ROI’ field to also see what your profit is.

Every business is different, but for most to be profitable you’re looking at a 500% ROAS or more. Really, at 800% ROAS or more your Google Ads campaign should be printing money for your business. At any less than 400% ROAS, most businesses will be losing money and changes need to be made ASAP (e.g getting our PPC Pros to optimise your campaigns).

0%
Target (800%) $0+
$-1

Uh oh!

Your ROAS is 0%. This is not good. You are losing money on your ads. And the point of advertising is to make more than you spend. There may still be room for improvement if you’re in the 400-799% ROAS range. If you’re getting over 800% ROAS, you’re probably in a good spot.Learn more about your 0% ROAS
$0 or more
800%
Target (800%) $0+

Nice work!

You should aim for $0+ ROAS. If you’re getting over 800% ROAS, you’re probably in a good spot.Learn more about your 800% ROAS
Scroll to Top